Sep 04 2010
Golden Crown Panaderia – Albuquerque, New Mexico

The entrance to the Golden Crown Panaderia is your entrance to heavenly breads and pastries.
Although we pride ourselves on keeping a pulse on the local dining scene, it took a nationally syndicated Food Network cable program called Food Finds to introduce us in 2003 to the Golden Crown Panaderia, an Albuquerque fixture for nearly three decades. In an episode entitled Viewer’s Choice, host Sandra Pinckney visited several small-town shops, mom-and-pop stores and local vendors that pride themselves in creating specialty foods the old-fashioned way.
Old-fashioned is an appropriate term for the Golden Crown Panaderia which crafts its magnum opuses on equipment that is ancient by modern automation standards. Situated in a ramshackle old building just outside Old Town, it’s far enough off the beaten path as to be relatively inconspicuous.

A neighborhood bakery that has pleased generations of Albuquerque's citizens.
Proprietor Pratt Morales and his son Chris also have an old-fashioned father and son relationship in the tradition of Andy and Opie. On Food Finds, Pratt recounted having helped deliver his son, calling it the beginning of a life-long love affair.
Pratt also demonstrated his unique craft–bread sculpting. He can literally prepare bread in any shape and form as chronicled in a photo album replete with pictures of the artistic bread creations. Although the Food Network made larger than life celebrities out of father and son, they are both as friendly and accommodating as possible.
I probably wouldn’t be writing about Golden Crown, however, if the end product wasn’t good. Make that outstanding! Make that maybe “the best bakery in Albuquerque” outstanding!

Pratt Morales, the heart and soul of the Golden Crown Panaderia
The panaderia’s crown jewel (no pun intended) is the original New Mexico green chile bread on which is sculpted a Santa Fe style coyote baying at the moon. Aside from green chile, this staff of life is fashioned with onions, fresh tomatoes, parmesan cheese and cilantro. The bread is baked slowly to seal in the flavor and aroma of all the fresh ingredients. Toast it with butter and (if you can get it) New Mexican chokecherry jelly and you’ve got a mouth-watering breakfast.
All artisanal breads are baked fresh daily and are out of the oven at regular intervals between 10:30AM and 2PM. There may be no more pleasing bouquet in the Duke City than the aroma of fresh bread baking in one of the Golden Crown’s ovens: honey whole wheat, cinnamon raisin honey whole wheat, cinnamon pecan honey whole wheat, Appaloosa bread (a dark and light swirled rye), black rye and even seven-grain bread. They’re all great!
The Appaloosa bread (pictured below) is edible artwork. Swirling patterns of visually appealing dark brown pumpernickel ornament the bread like a beautiful Rorschach ink blot. This is a full-bodied bread, the type of which makes outstanding delicatessen style sandwiches thickly smeared with a fine mustard or with sauerkraut piled on generously. It’s also excellent toasted which enhances the vibrancy and flavors of the bread.

Appaloosa Bread, a dark and light rye
Also beyond reproach are the biscochitos, New Mexico’s official state cookie which is mildly sweet with a light taste of anise and a hint of cinnamon. These orb-shaped treats are melt-in-your-mouth delicious! The minute you step into the bakery, a complementary biscochito is handed to children of all ages, a gift from the bakery gods.
You might think it heretical, but the Moraleses also feature a chocolate biscochito made from a strong, slightly bitter dark chocolate and sprinkled liberally with anise. If you like your chocolate dark, you certainly won’t care that New Mexico’s official state cookie has been altered such. A more recent addition to the biscochito family is a unique cappuccino biscochito. It’s like dunking a biscochito into strong coffee.
The menu purports to serve the “creamiest latte in town,” its creaminess “because we get the freshest milk in town–straight from the cow.” Espresso, latte and mocha coffee drinks are all available if indeed you wish to dunk your biscochito into excellent coffee. The coffee-flavored milk shake also has the flavor of strong flavor without the cloying flavor of coffee that’s been over-sweetened. The chocolate shakes are also quite good.

Biscochitos
How good are the Golden Crown’s biscochitos? The October, 2005 edition of Gourmet magazine indicated the Golden Crown’s handmade version of biscochitos “make a delightful holiday accompaniment to red or white wine.” With or without wine, biscochitos are an absolute treat in which New Mexicans delight.
At least as good (possibly better) than the biscochitos are the Golden Crown’s tres leches (three milks) cakes which are as moist as Hostess cakes, but oh so much better without the creamy insides of Hostess cakes. They’re moist and spongy without the cloying taste (or incredible half-life) of Hostess products.
Another pastry favorite are the flautas (flutes). No, not the corn tortillas rolled around a filling of shredded chicken or beef then fried until crisp. These flautas are filled with glorious lemon or apricot filling and dusted with white powdered sugar. Not too sweet and not too tart, they are absolutely delicious.

Pecan mini loaves
The Morales family goal is to serve products which are delicious, nutritious and beautiful. In keeping with that lofty aspiration, Pratt has figured out how to bake breads that are free of trans-fats, oils and fat without losing absolutely nothing taste-wise.
By popular demand, the Golden Crown Panaderia also serves bakery-style pizza that starts with your choice of three innovative crusts: blue corn dough, peasant dough or the famous New Mexico green chile dough. Doesn’t it stand to reason that no one knows bread (or pizza) crust as well as a baker? While Albuquerque The Magazine’s staff didn’t give this pizza enough love to place it among their top five pizzas in their annual Food & Wine issue for 2010, it was rated the best pizza along Route 66 by a Roadfood crew rating the “best of the best” from among the dozens of restaurants they sampled in a 5,250-mile excursion along the route. The pizza which captured the Roadfood crew’s affection was a green chile and roasted chicken pizza on a blue corn crust. Golden Crown’s pizza is among my top three in Albuquerque and top five in New Mexico.
This hand-tossed, thin-crust pizza features a housemade pizza sauce, mozzarella and your choice of ingredients in sizes ranging from personal to extra large (30% larger than the regular large). Gourmet toppings include anchovies, oven roasted chicken, artichoke and more.

Number one son Chris Morales displays the Panaderia's specialty, green chile bread hot off the oven.
Each pizza is baked to order in about fifteen minutes baking time per pizza. Each pizza comes with a biscochito, an amuse bouche you don’t often see. The personal-sized combination pizza (tasty pepperoni, hearty Italian sausage, black olives, crisp bell peppers, red onions and mozzarella) is my favorite, an artisan-style pie that isn’t nearly as circular as what you might find at a chain, nor is the crusty rim of equal thickness throughout the circumference of the pie. Not that it matters much because every morsel of the pie is an adventure in deliciousness.
The ingredients are of the highest quality and are absolutely terrific, but it’s the crust that will absolutely blow you away. If you love your pizza crust imbued with the memory-inducing, olfactory arousing aroma of fresh bread just out of the oven, this is the pizza for you. You won’t be leaving behind any of the crust from around the rim, nor will you be sharing it with the annoying pigeons scavenging around the outdoor seating areas waiting for a hand-out. When it comes to olfactory arousing, the green chile crust is absolutely for you with just enough piquancy to get your attention, but moreover, the bouquet of roasted green chile.
The housemade sauce is slathered on thickly and is quite good, a perfectly seasoned tomato sauce that complements other ingredients well. The Italian sausage is not that benign sausage which tastes like so much hamburger meat; it’s sausage with a bit of attitude. The pepperoni is nicely spiced; several thinly-sliced orbs generously applied throughout the pie. The black olives and green peppers are fresh and delicious and the mozzarella is creamy and chewy.

A Personal Sized Combination Pizza on Green Chile Crust. Note the chocolate biscochito at the top of the plate.
A sandwich board features six sandwiches built on the panaderia’s fresh-baked bread and uses only high quality meats, cheeses and fresh vegetables. Your sandwich can be built on sliced bread (including the fabled green chile bread) or sub sandwich bread.
in the November, 2010 edition of New Mexico Magazine (for sale in October, 2010) I was challenged with writing an article showcasing the use of turkey for breakfast, lunch and dinner in three Albuquerque restaurants. My featured lunch selection was Golden Crown’s Turkey & Swiss sandwich (served with mayonnaise, Italian dressing, deli mustard, onions, tomatoes, lettuce and a kosher pickle). It is an outstanding sandwich–and thankfully NOT named the “Albuquerque Turkey” as so many turkey sandwiches (particularly those offered by chains) seem to be.
It’s no surprise this humble bakery was featured in the Unique Boutique section of the November, 2005 edition of New Mexico Magazine. In May, 2007, the magazine published a lengthier article profiling Pratt and his passion for baking. It’s no longer a surprise when the Golden Crown Panaderia receives national accolades….such as a designation as the “best place for a book stop” from Southwest Airlines’ Spirit magazine. The magazine extolled the green chile bread and urged readers to “buy a loaf and snack away during an extended session.”
The Golden Crown Panaderia is a rarity–a bakery-slash-restaurant that does both well. Pratt and Chris Morales have made this panaderia an Albuquerque institution and in the process, have become part of the fabric of the Duke City’s unique cuisine culture themselves.
Golden Crown Panaderia
1103 Mountain Road, N.W.
Albuquerque, NM
243-2424
Web Site
LATEST VISIT: 4 September 2010
# OF VISITS: 9
RATING: 24
COST: $$
BEST BET: Green Chile Bread, Tres Leche Cake, Biscochitos (Traditional, Chocolate and Cappuccino), Specialty Pizza, Turkey & Swiss Sandwich






















